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Posted On February 17, 2022 Consumer Privacy & Data Breaches

Data Breach Alert: Bay & Bay Transportation

NOTICE: If you received a NOTICE OF DATA BREACH letter from Bay & Bay Transportation, contact the attorneys at Console & Associates at (866) 778-5500 to discuss your legal options, or submit a confidential Case Evaluation form here.


Data Breach AlertFebruary 17, 2022 – Recently, Bay & Bay Transportation recently was the target of a Conti gang ransomware attack. The cyberattack resulted in sensitive consumer data in Bay & Bay’s possession being compromised. Those impacted by a data breach should be sure they understand what happened, what their rights are, and how they can pursue them. The data breach lawyers at Console & Associates, P.C. are actively investigating this security breach. As a part of the investigative process, our attorneys will be interviewing any victims of the breach to determine what harm was caused and whether they are eligible to bring a data breach class action lawsuit against Bay & Bay Transportation.

What We Know So Far About the Bay and Bay Transportation Breach

According to a recent news publication, the Conti gang recently orchestrated a ransomware attack against Bay & Bay Transportation. Evidently, this is not the first time Bay & Bay was targeted in a cyberattack. Back in 2018, the company paid the demanded ransom following another ransomware attack. However, this time, the Conti ransomware gang leaked some of the data it obtained from the company’s systems. One source reports that Bay & Bay refused to pay the ransom demanded by the hackers.

The exact nature of the compromised data has not yet been confirmed by the company; however, according to one attorney general’s office, it may include affected parties’ names, addresses, Social Security numbers, driver’s license numbers, and financial account information.  The Conti gang is a notorious group of cybercriminals, responsible for more than 400 sophisticated ransomware attacks. Some of the ransoms the group demands exceed $25 million.

Bay & Bay Transportation is a trucking and logistics company based in Eagan, Minnesota. The company provides a variety of services to its customers, including refrigerated trucking, intermodal transportation, less-than-truckload transport, flatbed transport, and project management solutions. Bay & Bay was founded in 1941 and currently has about 700 employees.

Can Consumers Whose Data Was Leaked Pursue Legal Action Against a Company?

When you allowed Bay & Bay Transportation access to your personal data, you trusted the company to keep your sensitive information safe. However, news of the Bay & Bay Transportation data breach raises some very serious questions about the company’s data security measures and whether the company could have done more to prevent this type of cyber-attack.

Regardless of the industry, all businesses have a legal obligation to protect consumer information in their possession. Although creating and maintaining a data security system is costly, this is a necessary expense given the frequency with which cyberattacks occur.

Consumers whose personal, identifying, financial or healthcare-related data was compromised in a data breach can pursue legal action against a company that misused or mishandled their information. However, the investigation into the Bay & Bay Transportation breach is only in its beginning phases. For that reason, it is too early to tell if Bay & Bay Transportation was legally responsible for the breach. However, our data breach attorneys are investigating the Bay & Bay Transportation security breach to determine the potential legal remedies of those affected.

If you have questions about your ability to pursue a data breach class action lawsuit against Bay & Bay Transportation, contact a data breach attorney as soon as possible.

What to Do If You Received a Data Breach Notification from Bay & Bay Transportation

If you receive a data breach notification from Bay & Bay Transportation in the coming weeks, it means your personal data was among that which was compromised in the recent cyberattack. It also means a cybercriminal may have had access to—and may have stolen—your personal data. Given the risks involved, it is important you remain vigilant by taking the following steps:

  1. Figure Out What Information Was Stolen: Carefully review the data breach letter sent by Bay & Bay Transportation, keeping in mind the information you provided to the company as well as the type of data that was compromised in the breach. You should also take a copy of the data breach letter and keep it for your records. Of course, data breach letters are not always easy to understand. A consumer privacy lawyer can help victims of a data breach understand what was compromised and how to protect themselves.
  2. Prevent the Hacker from Accessing Your Accounts: Once you determine the scope of the breach and how it affected you, you should take all steps to prevent cybercriminals from accessing your credit or financial accounts. For example, you should change all passwords and security questions for your online accounts. You should also consider setting up multi-factor authentication where it is available.
  3. Protect Your Credit and Your Financial Accounts: In the wake of a data breach, companies usually provide free credit monitoring services for a specified period of time. This is not a gimmick, and you do not give up any rights by taking a company up on their offer. Additionally, you should contact one of the three main credit bureaus to request a copy of your credit report. Even if you do not notice any signs of fraud or unauthorized activity, it is a good idea to request a fraud alert. Fraud alerts are free and serve as a red flag to potential lenders and creditors that your information was compromised.
  4. Consider a Credit Freeze: A credit freeze prevents access to your credit report unless you specifically authorize it. Credit freezes are free and last until you remove them. While placing a credit freeze on your accounts may initially seem like a drastic measure, according to the Identity Theft Resource Center (“ITRC”), doing so is the “single most effective way to prevent a new credit/financial account from being opened.” However, ITRC reports that just 3% of consumers whose information is leaked place a freeze on their accounts. Once a credit freeze is in place, you can temporarily lift the freeze if you need to apply for any type of credit.
  5. Regularly Monitor Your Credit Report and Financial Accounts: Protecting yourself in the wake of a data breach is not a one-time task. You should continually monitor your credit report and all financial accounts, keeping an eye out for any signs of unauthorized activity or fraud. You may also consider calling your banks and credit card companies to report the fact that your information was compromised in a data breach.

If You Have Questions About Your Rights Following the Bay and Bay Transportation Data Breach, Console & Associates, P.C. Can Help

At Console & Associates, P.C., our consumer privacy lawyers monitor all security and data breaches to help affected consumers pursue their legal remedies. We offer free consultations to victims of data breaches and can explain your rights in clear, understandable terms so you can make an informed decision about how to proceed with your case. If you’ve been affected by the Bay & Bay Transportation data breach or any other data security incident, Console & Associates, P.C., will investigate your case at no charge and offer you thorough advice about how to most effectively proceed with your case. If you decide to bring a case, we only get paid if you do. If your claim is successful, any legal fees are either paid by the defendant or come out of the funds recovered from the defendant. If your claim doesn’t result in a recovery, you will pay nothing.

To schedule your free consultation, just call (866) 778-5500 today or fill out our secure contact form.


NOTICE: If you received a NOTICE OF DATA BREACH letter from Bay & Bay Transportation, contact the attorneys at Console & Associates at (866) 778-5500 to discuss your legal options, or submit a confidential Case Evaluation form here.