There is a constant outcry in this country to ban texting while driving. We see it on the news and are invited to “support the cause” on social networking sites. It seems odd that with all this no-text-talk there are still people breaking this law (or in some states doing something that is frowned upon but not technically illegal).

Online, there have been several viral PSA and other commercials that very bluntly—and in some cases very graphically—illustrate what texting and driving can lead to. Please note that this video has not received approval to air on cable in the U.S.; it is a British PSA.

The videos obviously have a lasting impact to anyone who watches them. Why then are people still doing it? It seems that drivers are not afraid of the legal repercussions and they also seem to be under the impression that the situations in these videos are ones that could never happen to them. The lack of fear regarding this subject only adds to the dangers on the road.

If people focused more on getting where they have to go safely and less on the text message from a friend about what they had for lunch perhaps the roads would be safer for us all. Texting takes a driver’s attention away from the road and their surroundings and greatly increases the chance of accidents. CBS reported that texting takes the driver’s attention away from the road for an average of 4.6 seconds—enough time to travel the length of a football field going 55 mph.

Be proactive. Be safe. Put down the phone.